Offline conversion tracking setup that connects ads to sales
Most businesses cannot tell which ads bring in real business. Tracking is set up that connects your ads to actual sales and calls.
The tracking gap
If you cannot see which ads lead to sales, you are flying blind. Many Durban businesses get calls and enquiries but have no idea which campaign they came from. Offline conversion tracking fixes that by connecting your ads to your actual sales data.
- Call tracking to see which ads drive phone calls
- Connecting ad data to your CRM or sales records
- Importing offline conversions into Google Ads
- Clear reporting on what actually makes money
Why this matters for your budget
When you know which keywords and ads bring in paying customers, you can put more budget there and cut the rest. That is how you stop wasting money and start growing. Tracking is the foundation of every good campaign.
How it is set up
The setup works with your existing systems, whether that is a CRM, a spreadsheet, or just your phone records, and connects the tracking so Google knows which ads lead to sales. Then that data is used to optimise your campaigns.
Common problems this fixes
- Calls are coming in but it is unclear which ads they came from
- It is hard to tell which campaigns are profitable
- Tracking is broken or was never set up
- Guessing is happening about what works
Local to Durban
Frequently asked questions
What is offline conversion tracking?
It connects your Google Ads data to your real-world sales, like phone calls and in-store purchases. That way you can see which ads actually bring in paying customers, not just clicks.
Do I need a CRM?
Not necessarily. The setup can work with whatever you use to track sales, from a CRM to a simple spreadsheet. The goal is to connect the data.
How long does setup take?
Most setups are completed within a few days. Once it is live, you start seeing which ads drive real business.
Why is tracking important?
Without it, you are guessing about what works. With it, you know exactly which ads bring in customers, so you can put your budget where it makes money.