Ecommerce PPC for Durban online stores
Google Shopping and search ads that bring in buyers, not just browsers. Ecommerce campaigns are managed for you and you pay for results.
Ecommerce ads are different
Selling products online is not the same as getting a phone call. The customer journey is longer, the competition is tighter, and the margins are thinner. Ecommerce campaigns are built to focus on the searches most likely to end in a purchase, and every step is tracked so you know what is working.
- Google Shopping feed optimisation
- Search campaigns for high-intent product queries
- Remarketing to bring shoppers back
- Conversion tracking that shows real sales
- Budget focused on profitable products
The Durban ecommerce landscape
Online shopping in South Africa keeps growing, and Durban stores are competing with national players. The businesses that win are the ones that show up for the right searches and make it easy to buy. That is where a well-run PPC campaign makes the difference.
How ecommerce is charged
For ecommerce, a qualified lead is a sale or a strong signal of intent. A model that makes sense for your margins is worked out during the evaluation, so you are not paying more for a customer than the customer is worth.
Common problems this fixes
- Traffic is coming in but sales are not
- Ad spend eats into margins
- It is hard to tell which products are profitable
- Shopping ads are not showing products properly
Local to Durban
Frequently asked questions
What is Google Shopping?
Google Shopping shows your products with images and prices directly in search results. It is driven by your product feed, and it is one of the most effective ways to sell online. The feed is optimised and the campaigns are run for you.
How are ecommerce sales tracked?
Conversion tracking is set up so you can see exactly which ads and keywords lead to purchases. That data drives every decision, so there is no guessing about what works.
What is a qualified lead for ecommerce?
For ecommerce, it is usually a completed sale or a clear signal of purchase intent. The definition is agreed during the evaluation so there is no confusion about what you are paying for.
Can this work with my existing store?
Yes. Stores on Shopify, WooCommerce, and other platforms are supported. Access is needed to set up tracking and the product feed.