Lead generation with Google Ads that fills your pipeline
Google Ads campaigns are built to bring in qualified enquiries for your business. You pay only for the leads that fit.
What lead generation really means
A lead is someone who has shown they are interested in what you sell. Not a click, not a visit, but a genuine enquiry. Campaigns are built to attract those people and make it easy for them to get in touch, then everything is tracked so you know exactly what each lead cost.
- High-intent keyword targeting
- Landing pages built to convert
- Form and call tracking
- Lead qualification built into the process
- Clear reporting on cost per lead
Why most lead gen campaigns fail
They target the wrong searches, or they send traffic to a page that does not ask for the enquiry. Both are fixed here. The evaluation tells you whether your business can generate leads at a cost that makes sense, before you spend anything.
The pay-per-lead advantage
When payment is per qualified lead, money is only made when you do. That changes everything. The service is not selling clicks, it is selling enquiries, and it only gets paid when they arrive.
Common problems this fixes
- Website traffic is coming in but no enquiries
- The phone is not ringing
- It is unclear what a lead is actually costing
- Current ads bring in tyre-kickers, not buyers
Local to Durban
Frequently asked questions
What counts as a qualified lead?
A qualified lead is an enquiry from someone who fits your target customer and has a real need for your service. This is defined clearly during the evaluation so you know exactly what you are paying for.
How are leads generated?
Google Ads is used to target people searching for what you offer, then they are sent to a page designed to capture their details or get them to call. Every lead is tracked so you know what is working.
How many leads can I expect?
It depends on your industry, your area, and your budget. The evaluation gives you a realistic picture of what is achievable before you commit to anything.
Do I need a website?
You need a page that captures the enquiry. It does not have to be elaborate. Guidance on what is needed is provided, or a simple setup can be pointed to.